What Drives Generation Z to Purchase Kahf Skincare? The Role of Islamic Branding, Electronic Word-of-Mouth, and Product Quality. International Conference on Islamic Economic (ICIE), [S. l.], v. 5, n. 2, p. 468–494, 2026. DOI: 10.58223/icie.v5i2.473. Disponível em: https://ejournal.iaforis.or.id/index.php/icie/article/view/473. Acesso em: 26 may. 2026.